Work In Progress #1: THIS IS NOT A FITNESS VIDEO

Can't remember the last time I was nervous hitting "post" on something, but this is it. I got into cameras so I could hold them, & not be filmed by them 😅...but it felt so good to be shooting for an edit again.

It's been a while 🎬

 

May 1st 2020. Work in Progress | L O A D I N G Let me know what you think 👇🏻

 

I really struggle making things like this. This is a video that I think is "fine", but "fine" isn't the kind of content I like to make. Last month I read "So Good They Can't Ignore You", and one of the tips from that was;

📚: "Stop focussing on the details, focus on becoming better"

So here I go. Trying to ignore the less than perfect details, the things that didn't work, the things I cut rather than re-shoot. I'm giving myself some deadlines & hopefully along the way I'll be able to share some useful tips & tricks as well...

Fingers crossed I can get through doing this weekly for a bit, and then we'll see from there!

Content Produced: Rugby World Cup 2019

It’s always been hard for me to explain what I do to people. “Make content?” is typically my default, but breaking that down in words always feels like it doesn’t quite work…and so much of what I make is so socially oriented and different that it’s hard to sum up with one single individual bit…

So! Giving this a go.

An idea of what I got up over the three weeks I was at the Rugby World Cup - working between the games, and at them as well.


Hype edits

5,288 Likes, 21 Comments - Rugby World Cup 2019 (@rugbyworldcup) on Instagram: "It's almost time for the #RWCFinal #ENGvRSA #RWC2019 #WebbEllisCup"

6,357 Likes, 26 Comments - Rugby World Cup 2019 (@rugbyworldcup) on Instagram: "Semi-final weekend has arrived at rugby World Cup 2019. It's going to be MASSIVE! #RWC2019..."


Digestible In-game content

 
 

Photography


 
 

Alternate Angles

 

12.9k Likes, 24 Comments - Rugby World Cup 2019 (@rugbyworldcup) on Instagram: "That's one helluva long hug. Fantastic scenes as @bokrugby celebrate winning Rugby World Cup 2019..."

 

Snap Social Content

 
 

Typical Video

 
 

Fan - Athlete Interaction

 

50 Likes, 1 Comments - Rhodri Williams (@therealrhodri) on Instagram: "Springboks | @bokrugby #RWC2019 ***** #south #africa #butfirst #letmetakea #selfie #green #yellow..."

 

Social Highlight Content

 
 

Meme Content

 
 

Instagram Live

 

6,036 Likes, 28 Comments - Rugby World Cup 2019 (@rugbyworldcup) on Instagram: "This is amazing. Get a close up look at how the @mastercard #POTM trophy is created. What player do..."

 

As much as I can harp on about what *I* did, it was a massive team effort from the guys and girls on the ground in Japan, and the agencies working around the world to support us with insane content & getting that content online.

Overall the tournament resulted in;

  • 2.1bn video views

  • 54 per cent of views accessed via World Rugby channels

  • 153.5m page views on www.rugbyworldcup.com with more than half coming from Japan

  • 1.8m new followers gained with 48 per cent and 29 per cent of growth on Instagram and YouTube respectively

  • 1.2m new App downloads with one in five coming from Asia

  • 186.1m views of World Rugby’s collaboration with TikTok, #RugbyFever: #RugbyFever was the number one performing TikTok trend in sport globally during the tournament, successfully reaching new audiences with Japan and Cambodia in the top five views and 45 per cent of all views coming from female followers

It’s an experience that was a huge privilege to be a part of. One of the more fun gigs I've had while also working alongside some great minds.

Fingers crossed for 2023 🏆

WR-1133_RTW1133.jpg

Short Snack #9 - TdY, Day In The Life

I've been doing some work with WNT Pro Cycling through the start of this year including shooting their winter training camp & launch event. Most recently I spent a day following team through the Women's Tour De Yorkshire, creating a pretty abnormal video for what I normally do...

It's always great to flex my creativity a little & mix things up really spending some time making some more in-depth...but weirdly I missed out a lot of my favourite shots which I couldn't make fit the pace and style of a "Day In The Life" kinda recap. I'm used to the fast, slow mo & showy sizzles, and it's nice to have an outlet to make those as well!


What's your favourite video to make & what more would you like to see from these videos?

Get in touch 👇

@THEREALRHODRI

RHODRI@CONTENTISKING.CO


VIEW MORE SHORT SNACKS HERE

CHECK OUT THE LAST SHORT SNACK HERE

All images taken either on a Sony A7sII with 20mm, 85mm or 24-70mm and Phantom 4

Short Snack #8 - Can't Win Them All

For the last few months I've been working with Bristol Ladies Rugby collaborating on some video content including creating a few visual recaps from games I was at. After finishing the league in first place and getting through a strong semi final, the Ladies found themselves in the final of the Women's Premiership for 2016/17. The final year of the tournements itteration. I was there capturing the day for a variety of content opportunities - including some celebrations if they won. Sadly, they did not.

Uploaded by Rhodri Williams on 2017-04-24.

This was an interesting project. It's always easier to create social content when you win. Obviously. And this mixed with the organising body telling me that I wasn't allowed to film any on field action (although I pushed that with a few shots here or there) made selections & story point transitions tough. We also had no response to our request for game footage in the days after the event.

This video isn't what I wanted it to be both for the Ladies on the field and me in the edit...but you learn more from shooting projects like this than those where access is freely given. When you're constrained. The shooting is tough, when the game takes a turn, the edit has sections missing and a less than desirable result from what you had been shooting pre-event.

The video I had planned now won't exist - or well. Let's see where Bristol Ladies are this time next year 🏉


How have you dealt with a project not quite unfolding how you expected, or with restricted footage?

Get in touch 🛰️

@THEREALRHODRI

RHODRI@CONTENTISKING.CO


VIEW MORE SHORT SNACKS HERE

CHECK OUT THE LAST SHORT SNACK FROM LANI

All images taken either on a Sony A7sII with 20mm or 85mm and Phantom 4

Short Snack #7 - Weekend Walks and Waterfalls

It's been a long few weeks. Lots of travel, lots of work. So when my girlfriend said her and a friend were planning on going back to her parents house to essentially do nothing for a few days - I thought I'd tag along. Get some editing done. Watch some movies. Maybe have a beer or two.

My girlfriend's family lives in the middle of a small town in Wales. It's called Llanidloes - right by the start of the Severn River. It's pretty much the opposite to where I grew up just touching the outta edge of Central London...and it's beautiful. I enjoy going just for the walks sometimes. So - with a new piece of gear I'm still learning and testing out + my trusty Phantom 4 I made this... Enjoy!

 

Uploaded by Rhodri Williams on 2017-04-16.

 

Where do you go to recharge and relax? 

Let me know! 👇

@THEREALRHODRI

RHODRI@CONTENTISKING.CO


VIEW MORE SHORT SNACKS HERE

Check out the last Short Snack From Lani

All images taken either on a Sony A7sII with 20mm and Phantom 4